An identity project
Beyond working on basic geometrical optimization, our approach was above all, a search for identity. It seeks to crystallize the true identity of a company which emerged in Montreal, Québec, in the building’s geometry, spaces and materiality. It plans on reinstalling the National Bank on St-Jacques Street, a street with a long tradition of banking establishments while looking towards the future on Boulevard Henri-Bourassa. Setting up a generous and open public space, defined by a line of trees and leading to the transparent building lobby, is a first identity gesture which we believe is important to execute.
The other important dimension of the identity question is that of materiality. On the one hand, the base is defined by a contemporary interpretation of the traditional stone colonnade, which perpetuates Old-Montreal’s mineral tradition and art of building. On the other hand, the large glass and aluminium tower, detailed with a white serigraphic pattern changing with orientations, presents itself as a bright iceberg, slightly deformed by south-west dominating winds and releasing a warm and reddish light. Although it references a winter landscape made of snow, ice and heat, this materiality is completed inside by the use of wood for staircases and some floorings, especially in triple-height spaces which act as lungs and internal communications between the floors. A fragment of the typical boreal forest completes, at the tower’s top and bottom, the architectural language and identity composition of the proposal.